Never before has blogging been as popular as it is today. With the introduction of freely available software in the late 1990s, it seemed that bloggers had been bitten by the millennium bug as they took the internet by storm in the early years of the 21st century. Rather than decreasing in popularity over the years, the number of blogs has grown exponentially and continues to increase on a daily basis.
In our publication, Making it in the Political Blogosphere, Tanni Haas reveals ‘According to one study, two new blogs are created every second. … Research indicates that the fastest growing category – political blogs – currently stands at 1.3 million’. Recent studies have shown that political blog readers spend more time reading political blogs than do readers of any other kind of blog.
Making it in the Political Blogosphere has been credited as the main inspiration for a conference entitled Liberty, Public Policy and the Blogosphere, held by the Liberty Fund in Indianapolis from 28th-30th June this year. The topics discussed were aimed at exploring the role of the blogosphere in discussion of ideas about freedom, and to explore what is happening in the blogosphere in connection with these ideas.
During the 2008 presidential election, political bloggers played a crucial part as campaign consultants and advisers to several of the candidates including Barack Obama, Hilary Clinton, John McCain and Mitt Romney.
In the current lead up to the U.S. elections on 6th November2012, the candidates are once again calling upon the expertise of political blog authors. Later this month, on 20th August, fans of the blog site iVillage, part of NBC Universal, will be treated to a week of guest blogging from the First Lady herself, Michelle Obama. The blog is aimed at parent-aged women and has a variety of categories including Pregnancy and Parenting, Health, and Home and Garden.
Coincidentally President Obama’s official website claims that he is ‘a strong advocate for women and a defender of the issues that are important to women and their families’. His healthcare reforms under The Affordable Care Act use women as a focal point, with a heading entitled Women’s Health. The initiatives vary from birth control costs to affordable healthcare for pregnant women to preventative care such as mammograms.
The book contains interviews with twenty globally successful bloggers who wield enormous power within the political blogosphere, including Arianna Huffington of The Huffington Post, Taegan Goddard of Political Wire, and Jane Hamsher of Firedoglake. Making it in the Political Blogosphere is not only a must-have for aspiring bloggers but it also gives insight into how political leaders are utilising the blogosphere to influence public opinion in the digital age.